As a kid, I was fascinated by brands and superb designs of all kinds. I could sense the feelings they prompted in me and the connection established with a company’s visual identity. On the other side, I had the “Bug,” the entrepreneurial spirit of creating and affecting people’s reality. As a teenager, I started new initiatives and creatively designed each one’s brand.
In 2009, I finished my multimedia design studies with excellence.
I established NAFCA’s UXSTART program (Product Accelerator).
I founded NAFCA, a Brand and Digital Product design agency, in late 2010.
In 2017, I won the Google and PAPER magazine’s international design competition.
In 2015, I founded Mina - Website templates and hosting platform (Acquired).
For many years, I lectured in universities and meetups on Branding, Visual Design, Prestige, and also on the future of wearables.
I co-founded UA (User Accessibility Ltd), a technological web accessibility company.
As the CEO and head of design at NAFCA, I managed design teams and a developer unit together with my partner, Hila leizerovich.
Over the last 10 years, I created and designed hundreds of fascinating brands, delightful digital interfaces for websites, and technological Products.
Working so many years with enterprises and startups was the actual real school of Arts & Design. With all that experience and stored knowledge, I felt I could take almost any startup and uplift it within weeks.
As the CEO and head of design at NAFCA, I managed design teams and a developer unit together with my partner, Hila leizerovich.
Over the last 10 years, I created and designed hundreds of fascinating brands, delightful digital interfaces for websites, and technological Products.
Working so many years with enterprises and startups was the actual real school of Arts & Design. With all that experience and stored knowledge, I felt I could take almost any startup and uplift it within weeks.
Working with the Tech ecosystem, I was happy with my ability to implement a brand DNA and spirit into products, pushing startups to the next level with mentoring, or as a service provider.
But I wanted More! In matters of scale, in creating a more significant impact on many others, when Ohad Shaked called… ThinkUp’s idea and vision fit like a glove with my ambitions.
After two and a half years in my last venture, “Thinkz” I realized how hard it is to craft a startup. How time-consuming it is to engage with the ecosystem experts, reach potent...
I found my passion for Strategy and User experience as a Strategic Planner at TBWA Digital and the world of advertising agencies. I quickly understood that planning digital prod...