The founding team

Hello, I’m Ron Navon, Co-Founder, Chief Design
Officer & Director of Marketing at ThinkUp.

As a kid, I was fascinated by brands and superb designs of all kinds. I could sense the feelings they prompted in me and the connection established with a company’s visual identity. On the other side, I had the “Bug,” the entrepreneurial spirit of creating and affecting people’s reality. As a teenager, I started new initiatives and creatively designed each one’s brand.

In 2009, I finished my multimedia design studies with excellence.

I established NAFCA’s UXSTART program (Product Accelerator).

I founded NAFCA, a Brand and Digital Product design agency, in late 2010.

In 2017, I won the Google and PAPER magazine’s international design competition.

In 2015, I founded Mina - Website templates and hosting platform (Acquired).

For many years, I lectured in universities and meetups on Branding, Visual Design, Prestige, and also on the future of wearables.

I co-founded UA (User Accessibility Ltd), a technological web accessibility company.

It takes years to master

As the CEO and head of design at NAFCA, I managed design teams and a developer unit together with my partner, Hila leizerovich.

Over the last 10 years, I created and designed hundreds of fascinating brands, delightful digital interfaces for websites, and technological Products.

Working so many years with enterprises and startups was the actual real school of Arts & Design. With all that experience and stored knowledge, I felt I could take almost any startup and uplift it within weeks.

It takes years to master

As the CEO and head of design at NAFCA, I managed design teams and a developer unit together with my partner, Hila leizerovich.

Over the last 10 years, I created and designed hundreds of fascinating brands, delightful digital interfaces for websites, and technological Products.

Working so many years with enterprises and startups was the actual real school of Arts & Design. With all that experience and stored knowledge, I felt I could take almost any startup and uplift it within weeks.

I wanted more

Working with the Tech ecosystem, I was happy with my ability to implement a brand DNA and spirit into products, pushing startups to the next level with mentoring, or as a service provider.

But I wanted More! In matters of scale, in creating a more significant impact on many others, when Ohad Shaked called… ThinkUp’s idea and vision fit like a glove with my ambitions.

The founding team
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Moti Ben Yehuda Co-founder
CTO

After 17 years in software development, architecture, and management in tech startups and enterprise companies, I experienced many successes and failures. I was part of fast-gro...

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Hila Leizerovich Co-founder
CXO & Director of product strategy

I found my passion for Strategy and User experience as a Strategic Planner at TBWA Digital and the world of advertising agencies. I quickly understood that planning digital prod...

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Ohad Shaked Co-founder
CEO

After two and a half years in my last venture, “Thinkz” I realized how hard it is to craft a startup. How time-consuming it is to engage with the ecosystem experts, reach potent...

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