I found my passion for Strategy and User experience as a Strategic Planner at TBWA Digital and the world of advertising agencies. I quickly understood that planning digital products like apps, software, and web applications for enterprises and startups are the “nuts” I like to crack the most.
In 2008 I became a self-employed UX planner working primarily with startups.
Co-founded UA (User Accessibility Ltd).
I started to lecture on implementing business models through UX, Storytelling, and How to build a pitch deck.
Established NAFCA’s UXSTART program (Product Accelerator).
In 2015 I became a partner in NAFCA - Brand UX-UI.
As a partner at NAFCA with Ron Navon, I was the head of Strategy and UX. I created all our client’s brand strategies, how they differentiated themselves, and their product-unique experiences.
I quickly understood the importance of sharpening the value proposition with most startups. It had a significant effect on their business model product main flows, and more in most cases.
It helped them to focus better, and on the other hand, have a better story from Brand to Product.
As a partner at NAFCA with Ron Navon, I was the head of Strategy and UX. I created all our client’s brand strategies, how they differentiated themselves, and their product-unique experiences.
I quickly understood the importance of sharpening the value proposition with most startups. It had a significant effect on their business model product main flows, and more in most cases.
It helped them to focus better, and on the other hand, have a better story from Brand to Product.
After many years of work and mentoring experience with startups, I always pushed them to the next level while assisting them in different stages.
I wanted to give and do that on a much larger scale. I visioned a platform that can replace some of it with guidance & know-how, and at the same time, have me there as an advisor/validator.
It was evident that ThinkUp was my next mission.
After two and a half years in my last venture, “Thinkz” I realized how hard it is to craft a startup. How time-consuming it is to engage with the ecosystem experts, reach potent...
As a kid, I was fascinated by brands and superb designs of all kinds. I could sense the feelings they prompted in me and the connection established with a company’s visual ident...