The founding team

Hello, I’m Hila Leizrovich, Co-Founder, CXO &
Director of Product Strategy at ThinkUp.

I found my passion for Strategy and User experience as a Strategic Planner at TBWA Digital and the world of advertising agencies. I quickly understood that planning digital products like apps, software, and web applications for enterprises and startups are the “nuts” I like to crack the most.

In 2008 I became a self-employed UX planner working primarily with startups.

Co-founded UA (User Accessibility Ltd).

I started to lecture on implementing business models through UX, Storytelling, and How to build a pitch deck.

Established NAFCA’s UXSTART program (Product Accelerator).

In 2015 I became a partner in NAFCA - Brand UX-UI.

It took months to make progress

As a partner at NAFCA with Ron Navon, I was the head of Strategy and UX. I created all our client’s brand strategies, how they differentiated themselves, and their product-unique experiences.

I quickly understood the importance of sharpening the value proposition with most startups. It had a significant effect on their business model product main flows, and more in most cases.

It helped them to focus better, and on the other hand, have a better story from Brand to Product.

It took months to make progress

As a partner at NAFCA with Ron Navon, I was the head of Strategy and UX. I created all our client’s brand strategies, how they differentiated themselves, and their product-unique experiences.

I quickly understood the importance of sharpening the value proposition with most startups. It had a significant effect on their business model product main flows, and more in most cases.

It helped them to focus better, and on the other hand, have a better story from Brand to Product.

Thinking Up

After many years of work and mentoring experience with startups, I always pushed them to the next level while assisting them in different stages.

I wanted to give and do that on a much larger scale. I visioned a platform that can replace some of it with guidance & know-how, and at the same time, have me there as an advisor/validator.

It was evident that ThinkUp was my next mission.

The founding team
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Moti Ben Yehuda Co-founder
CTO

After 17 years in software development, architecture, and management in tech startups and enterprise companies, I experienced many successes and failures. I was part of fast-gro...

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Ron Navon Co-founder
Chief Design & Director of marketing

As a kid, I was fascinated by brands and superb designs of all kinds. I could sense the feelings they prompted in me and the connection established with a company’s visual ident...

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Ohad Shaked Co-founder
CEO

After two and a half years in my last venture, “Thinkz” I realized how hard it is to craft a startup. How time-consuming it is to engage with the ecosystem experts, reach potent...

We understand the unique momentum

The world is going through a digital transformation.
Now, more than ever, it needs a dedicated, global
collaboration platform to structure and push
innovation forward.